Friday, May 8, 2009

Economy Sinks; How to Nail Job Interviews


What is it that certain people say or do during a job interview that makes them stand out? Why do some people struggle to find work, while others land a job in no time? I wanted to know, and the only way to find out was to experience the interview from the other side of the table.

If I could be the one asking the interview questions, not answering, I could see first hand what made candidates stand out. I could then take that knowledge and cater my behavior in any future interview to give myself the best chance of getting hired.

First, I needed to create a "corporate presence." I found a company that rented office space by the hour. It was in a downtown Seattle high-rise, had a killer view, and came with a secretary, who'd call me once an interviewee arrived. It was perfect.

Next, I posted a job on craigslist for a marketing coordinator at a "soon to launch" web company. Literally minutes after the posting, resumes poured in, 142 on the first day, 356 in the first week.

Finally, giving the interview wasn't enough. I wanted to be able to go back, review the footage, and dissect answers, body language, everything, to really see what makes someone look good or bad. So before scheduling any interviews, I got online, bought a couple of small cameras, picked up a couple lamps and lamp shades, and with a drill, some super glue, a little bit of cardboard, and electric tape, I constructed 2 hidden camera lamps.

Of course to make sure everything was legally kosher, everyone was required to sign and fax back an appearance release waiver before an interview was scheduled. The reason, "some company meetings will be filmed and we needed proof you'd be comfortable appearing on a video blog if hired."

After 6 interviews I decided to step down and have a friend take my place. I wanted to review the rest of the interviews from a completely objective perspective.
28 interviews later, and what did I learn? 22 tips

1. Cover letters are worthless

If you think a well-crafted cover letter (or email) explaining your lack of experience is going to make you stand out, you're wrong and shouldn't even waste your time. With 100's of people applying, there's just no time to read your "pitch". It's all about your resume. That's what sells you. That's what gets you the job interview.

2. 10 seconds to sell or say so long

Unless your resume catches the interviewer's eye in 10 seconds it's over, you're done. So the big question is how do I catch the interviewer's eye? Here comes the best advice on how to get a job interview you'll ever get. Cater your resume to the job description!!! I can't stress this point enough. It's imperative that you cater your resume to each position you apply for. And I mean taking each line on the job description and writing a line on your resume to reflect your experience with regard to that line.

Yes, it takes more time than sending the same resume to 100's of jobs, but you're far better off applying to a fraction of those jobs with a resume specifically written for each job. Put yourself in the interviewer's shoes. Their job is to hire the most qualified candidate. They've been given a set of qualifications to look for: aka the job description, and that's exactly what they're after, so give it to them!

3. Be on time

There is no excuse for it, none! You don't want a... [19 more tips and videos] More>>

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