Wednesday, January 13, 2010

Red Bull - Energy Drink for Meditation?

(Wisdom Quarterly) We recently came across some crass spiritual consumerism: a new TV commercial for Red Bull. You know, the sugar and caffeine-laden “energy” drink. In this advertise-ment a couple, supplicat-ing a levitating Grand Master dressed in Buddhist robes, asks to know the “ways of meditation.” What does the master do? He offers them a Red Bull, of course. (I know when I think of calming the senses and turning inward, there's nothing like diabetes-inducing rocket fuel to help). The implied message here? Meditation now comes in a can! So all you spiritual buffs, it's off to the local Quickie Mart for some meditating. But ask Apu before you plop down on a cushion in the aisle or even think of lighting incense.

(manyflakesoneBowl.com)Apu and the Indian accent

Banned Red Bull Christmas commercial

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