Facebook's Domain Name Land Rush

How to Protect Your Trademark On Facebook's Domain

Nicholas Carlson

At 12:01 a.m. Saturday morn-ing (6/13/09), Facebook will allow user to register user names and domain names (facebook.com/username) to go with them.

One marketer tells me employees at her firm have been instructed to wait up until midnight Friday so they can quickly register user names for all of the firm's clients before squatters can claim them during the land rush.

This approach may not be necessary. On Digital Media Law, Jonathan Handel explains how a company can protect its trademark before the land rush commences: More>>