Friday, June 23, 2017

"Coachella," too: The Arroyo Seco Fest (video)

Bliss Bowen (pasadenaweekly.com); Ashley Wells, Seth Auberon (eds.), Wisdom Quarterly
 
The new West Coast Woodstock
Filling the local summer festival void created by Make Music Pasadena going on indefinite hiatus, Arroyo Seco Weekend brings headliners Tom Petty & the Heartbreakers and Mumford & Sons to Brookside at the Rose Bowl Saturday and Sunday.

Other marquee acts scheduled to perform on the heavily promoted fest’s three stages include Alabama Shakes, Andrew Bird, Charles Bradley & His Extraordinaires, Dawes, Fitz & the Tantrums, Live, the Shins and Weezer. Arroyo Seco Weekend is being presented by Goldenvoice, the production entity behind the Coachella and Stagecoach extravaganzas in Indio and last year’s Desert Trip dad-rock fest.

The freeway bridge over the usually "dry river" or Arroyo Seco, Pasadena (scpr.org)
 
The concert-going "hippies" of the 1960s
Both the lineup and the layout were shaped over a year and a half of meetings between promoters, neighborhood groups and city planners. One result: Arroyo Seco will be catered by restaurants such as Barrel & Ashes, Broken Spanish, Chigo, Frankland Crab & Co., Genghis Cohen, Sweetfin Poké, and Union. (So much for greasy burgers and cheap beer.)

The lineup spans several genres (although country and hip-hop are notably absent). More
  • Arroyo Seco Weekend takes place rain or shine
  • Brookside at the Rose Bowl, Pasadena
  • Noon to 11:00 pm Saturday, June 24 
  • Noon to 10:00 pm Sunday, June 25
Single Day Pass/$125, Weekend Pass/$225. Children 10 and under FREE. Ticket info: (855) 273-4481. See arroyosecoweekend.com for more details, including shuttle and Metro info.

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