The world-famous Doo Dah Parade

CC Liu, Seth Auberon, Pat Macpherson, Wisdom Quarterly

One float featured fine dining with a "come as you are" vibe (Wisdom Quarterly).

Collage of a typical Doo Dah Parade scenes, rival to the Rose Parade, Pasadena (WQ).

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Crazy on Parade

Carl Kozlowski (PasadenaWeekly.com, 11/18/2015)

The 38th Occasional Doo Dah Parade reaches out to a younger audience for Sunday’s return to East Pasadena

The streets of East Pasadena will come to life this Sunday [11-22-15] with the festive floats and perplexing pageantry of the 38th Occasional Pasadena Doo Dah Parade.

As the distinctly alternative event to the city’s famed Rose Parade since 1978, the Doo Dah promises a day of utterly outrageous sights and sounds with every edition.

Mechanical cat float with working claws.

Yet despite having grown to become a beloved local institution itself, parade organizer Patricia Hurley notes that the need to educate the public about it is never-ending. In fact, she spoke with the Pasadena Weekly while engaged in a postcard handout campaign stop in Monrovia.

“Since a lot of people still didn’t know about us, we launched a postcard campaign to educate people about it, with photos like a guy in a spaceship saying ‘Live long and Doodah’ and a group on a Viking ship float who had a sign that said, ‘We came, we conquered, we partied.’ People get it right off the bat from these.” 

 

Hurley believes that many longtime Pasadena residents know about the parade, but felt a need to draw the attention of younger people this year. So far, she says that the response to the outreach campaign has been positive.

“Nobody really reads anymore, so they just want to get the info and go,” says Hurley. “A lot of young people love the new posters and postcards, because we’re emphasizing that there’s a lot of new stuff and new energy, with about 40 percent of the floats being from new parade groups this year.”

Hurley stressed that plenty of beloved parade veterans are still involved this year, with one man who entered a Viking ship float in the past now paying homage to the 1970s sitcom “The Partridge Family” with a bus that’s painted to look like the one from the series, and packed with friends eager to impersonate the actors from the show as they fake their way through the band’s songbook. “We’ll try anything as long as it’s not obscene,” explains Hurley. More

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