Dr. Robert Lustig figured this out and wrote a book about it (The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains), comparing dopamine to serotonin, quick payoff to the slow burn.
"Explores how industry has manipulated our most deep-seated survival instincts."
—David Perlmutter, MD, author, #1 New York Times bestseller, Grain Brain and Brain Maker
The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.
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| The Hacking of the American Mind |
Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction.
Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression.
Ideally, both are in optimal supply. But dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction.
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In the last 40 years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease.
And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. More
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