Integrated Advert By Humanaut: Super Size Me 2: Holy Chicken! | Ads of the World™ |
Super Size Me 2: Holy Chicken
I got so fat eating this cr*p we call "food." |
We follow him every step of the way, from raising poultry and conjuring recipes to designing the brand and scouting a location. Spurlock brings his disarming humor to uncover the truths and lies behind this multibillion-dollar industry.
Navigating a world of cynics and opportunists, Spurlock comes across like a hillbilly Jimmy Stewart with refreshing optimism. He confronts one challenge after another in his mission to live up to his ideals.
The film feels especially timely when the US has another junk-food-loving president, an obesity problem, and an epidemic of
false claims in advertising.
false claims in advertising.
Spurlock pays close attention to the Orwellian buzzwords that marketers use to bring a "health halo" to industrial food. While the original Super Size Me made a specific example of McDonald's, this compelling sequel focuses on new targets and doesn't hold back on naming names.
The film builds momentum towards the day when Spurlock puts his reputation on the line by serving his first customers.
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