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| I love riding the D! Just look at me. |
The Metro is the new partially underground way of getting around the west coast megalopolis, Earthquake Town. As we continue to await "The Big One," which we have been waiting for for the past 30 years since the last time they re-announced it's another 30 years, but it's coming. It's coming. And there's no need to ever ask after every temblor, "Is this the Big One?" Why?
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| Unisex hoodie, sexy crop top (shorts not included) |
It's because when it's the Big One, you'll it's the Big One, because you won't have to ask, "Is this the Big One." Your certainty will obviate the question. Lately, Netflix is a Joke has taken over every venue in the city, even far off post-fire Altadena, at the Eagle Lodge on Woodbury.
Section 1 of the D Line Extension is a historic moment bringing rail transit for the first time to a part of Los Angeles' Miracle Mile on Wilshire Blvd. Commemorate this LA transit milestone with a comfy and stylish "Ride the D" dad hat to look like a real D Head! A classic dad hat never goes out of style—made of 100% organic cotton.
LA wants us to "ride the D"?
Last week the Los Angeles Metro announced three long awaited subway stations on the D Line. The video has over 1M views across platforms. An hour after posting, the team quickly followed up with merch to celebrate, a shirt that simply reads “Ride the D.”
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| Who knew mass marketing worked so well? |
They did a full year’s worth of sales in under 24 hours. The design made it onto Late Night with Seth Meyers. They couldn’t have predicted one piece of merch could become this big of a moment.
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| We can't hardly wait for hardy May Eight! |
When working in social, one is often asked to see the future. What format will break through? How can we get this to go viral? The truth is, even the best social teams surprise themselves.
Jane Ashley, who leads the social media strategy at LA Metro, told me: “We didn't anticipate that the announcement post would be completely eclipsed by something we barely officially promoted.” That’s the fun of working in this industry:
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