Established in 2015, it is "one of the biggest festivals in the world" according to Complex, while Billboard called it "the be-all of hip-hop festivals" [2, 3].
In 2019, an estimated 210,000 people attended the event in Miami [4].
HISTORY
The festival was founded in 2015 by Matt Zingler and Tariq Cherif, who met in elementary school in Hollywood, Florida [2, 5].
Once in high school, the pair began organizing and promoting parties which "leaned heavily on a mix of Southern and Midwestern rap" [2]. They moved on to professional live music events in 2010, beginning with an after-party headlined by Rick Ross [2].
By the summer of 2013, they were hosting monthly events in Miami featuring up-and-coming artists like Travis Scott and Kendrick Lamar [6].
The pair also promoted artists from Florida's burgeoning SoundCloud rap scene under the brand name Dope Entertainment before noticing the need for a genre-specific music festival [7, 8].
The first Rolling Loud took place in Miami in February 2015 and featured artists such as... More
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