I don't want to drown in American society

(After Skool) Alan Watts on the MYTHS [social conventions] that keep us trapped

(LA's Wasted Youth) "We Were On Heroin" [or what we now call mega-dopamine]

(Eddie and the Subtitles)

Yeah, sure, Eddie, but what is "American" society? At least with LA punkers Wasted Youth, they get right to the point, claiming to be as addicted to all-American stuff (junk food, junk TV, junk relationships, etc.) as "heroin" addicts are to heroin. Pretty sure they didn't mean actual opioid, morphine, poppy plant extract from Afghanistan. - You know, "American" society, it's like "whatever." - Okay, well, then, in that case, let's ask Dr. Robert Lustig.

The Hacking of American Mind: Science Behind Corporate Takeover of Our Bodies and Brains

Author and narrator Dr. Robert H. Lustig, MD, has 4.6 out of 5 stars (with 1,159 ratings). This unabridged audiobook "explores how industry has manipulated our most deep-seated survival instincts," says Dr. David Perlmutter, MD, author of the #1 New York Times bestseller Grain Brain and Brain Maker.

Dr. Lustig, the New York Times-bestselling author of Fat Chance, reveals the corporate scheme to sell pleasure, driving the international epidemic of

• addiction,
• depression,
• chronic disease.

Metabolical: Lure and Lies of Processed Food

While researching the toxic and addictive properties of white sugar for his New York Times bestseller Fat Chance, Dr. Lustig made an alarming discovery: Our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.

Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet, every substance or behavior that releases dopamine in the extreme leads to addiction.

Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet, its deficiency leads to depression.

(Retired Frank) The [positive] Psychology of Gen X Metalheads

Fat Chance; Sugar, Processed Food, Obesity

Ideally, both are in optimal supply in our bodies.

But dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated. The result has been that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction.

In the last 40 years, government legislation and subsidies have promoted ever-available temptation (porn, sugar, illegal drugs, social media) combined with constant stress (work, home, money, internet).

The end result is an unprecedented epidemic of mental addiction, anxiety, depression, and chronic physical diseases.

We can hack this cave, build fires, project images

With the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.

With his customary wit and incisiveness, Dr. Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that created this mess and the government actors who facilitated it.

And he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition.

Always fearless and provocative, Dr. Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture. More