Monday, October 1, 2012

Women are "Half the Sky" (PBS video)

"Half the Sky: Turning Oppression into Opportunity for Women Worldwide," premiering October 1-2, 2012

"Half the Sky" is a landmark transmedia project featuring a four-hour PBS primetime national and international broadcast event, a Facebook-hosted social action game, mobile games, two interactive websites, educational video modules with companion text, and an impact assessment plan. All of this was inspired by the eponymous, widely acclaimed book by Nicholas Kristof and Sheryl WuDunn.

The series follows Kristof, WuDunn, and six celebrity activists including Diane Lane, America Ferrera, Olivia Wilde, and Nicole Kidman as they travel to nine countries and meet inspiring, courageous individuals. 
Across the globe oppression is being confronted, and real meaningful solutions are being fashioned through health care, education, and economic empowerment for women and girls. 
Embedded in the linked problems of sex trafficking and forced prostitution, gender-based violence, and maternal mortality -- which still needlessly claims one woman every 90 seconds -- is the single most vital opportunity of our time. And all over the world, women are seizing it.

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