Go Woke [for ESG], Go Broke: Fall of Brands

Go Woke Go Broke: The fall of mighty brands to the woke agenda

(Sky News Australia) July 12, 2023. Sky News All Stars: ESG is a company's new "social credit score." After decades of domination, great American legacy brands like Bud Light, Ben and Jerry’s, and Target have taken a financial and reputational hit because they decided to hop on the "woke" bandwagon. Sky News All Stars Rita Panahi, Megyn Kelly, and Piers Morgan chronicle the meteoric fall of these brands and ask if they will ever recover and win back their loyal customer base.