Sex, coffee, alcohol, chocolate [all stimulants consumed in the hopes of relaxing] are less important to us than soothing, hypnotic screen time in front of our devices.Americans are more connected than ever -- at least to the Internet.
A new survey by The Boston Consulting Group (BCG) attempts to quantify just how much we value access to the World Wide Web. Its findings are somewhat surprising.
Asked what they would give up for a year in order to maintain access to the Internet,
- 21 percent of Americans said they'd forgo sex
- 69 percent coffee
- 73 percent alcohol
- 77 percent said they'd go a whole year without chocolate.
BCG also tried to determine in dollar terms the worth of the Internet for most people living in the US. As it turns out, US consumers would need to be paid roughly $2,500 to live without the Net for a year.
What do Americans value the most about the Internet? General search, e-mail, and access to online banking and investing.
Dominic Field, partner at BCG and author of The Connected World: The $4.2 Trillion Opportunity, joined The Daily Ticker to discuss the report... More + video
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