Tuesday, January 10, 2012

"Addiction, Inc." (film)

"The true story of the Tobacco Companies' commitment to addicting the human brain, and how the world came to know about it" ().

In theaters this winter, ADDICTION INCORPORATED tells the explosive story of Victor DeNoble. In the 80s, DeNoble was a research scientist at a major tobacco company.

While there he was tasked with finding a substitute for nicotine that would not cause heart attacks. He succeeded, but in the process, produced something the industry had been denying and avoiding for years: scientific evidence that nicotine is addictive.

Instead of remaining silent, DeNoble became one of the most important and influential whistleblowers of all time -- testifying before Congress and setting off a chain of events that reverberates today. More

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