|What could sell 2.5 million magazines a month mainly off stands? (elephantjournal.com)|
Helen Gurley Brown, longtime Cosmopolitan editor, dies at 90
The book led to her longtime role at Cosmopolitan magazine.
|Where would singles like DJ Nicole Alvarez be?|
One night, her husband, the movie producer David Brown, had an idea while he watched her type. "You know," he said, "if you had your own magazine, you could answer everybody at one time."
And, eventually, she did, taking over a money-losing literary publication called Cosmopolitan and turning it into a slyly risque bible for single women. ...
|Sex sells, and we have to sell mags!|
|Helen Gurley and David Brown|
She was determined not to stay a "mouseburger," what she called women who are "not prepossessing, not pretty, don't have a particularly high IQ, a decent education, good family background, or other noticeable assets."
- ARCHIVE: Helen Gurley Brown gives Stanford, Columbia University $30 million
- PHOTOS: Helen Gurley Brown, 1922-2012
Longtime Cosmo magazine editor dies
Jocelyn Noveck (AP/SCPR.org)
Brown died Monday at a hospital in New York after a brief hospitalization, Hearst CEO Frank A. Bennack, Jr. said in a statement.
Sex and the Single Girl, her grab-bag book of advice, opinion, and anecdote on why being single shouldn't mean being sexless, made a celebrity of the 40-year-old advertising copywriter in 1962.
|Nov. 2, 1964 file photo Helen Gurley Brown (AP)|
She said at the outset that her aim was to tell a reader "how to get everything out of life -- the money, recognition, success, men, prestige, authority, dignity -- whatever she is looking at through the glass her nose is pressed against." More