ISSA explains, "A consequence of the centuries-spanning PR campaign conflating theism (and especially Christianity) with the impulse to charity has largely duped Americans into believing that Christians are the major givers and that non-believers are selfish, angry loners unconcerned with the struggles of the less fortunate... Not only is the stereotype untrue, it is perversely untrue." The bus campaign ads feature high profile philanthropists including Bill Gates and Warren Buffett who are "Good without god." More>>
The new posters bear the slogan: "Extraordinary Claims Require Extraordinary Evidence" with "Allah, Bigfoot, UFOs, Homeopathy, Zeus, Psychics, Christ" listed below. Pending approval they will hit Toronto streetcars in January, followed by plans to post the ads on buses in Calgary, Vancouver, Ottawa, Saskatoon, and Montreal.
"Why is belief in Bigfoot dismissed as delusional while belief in Allah and Christ is respected and revered? All of these claims are equally extraordinary and demand critical examination," says the campaign's website, extraordinary-claims.com. More>>