Showing posts with label wine. Show all posts
Showing posts with label wine. Show all posts

Tuesday, August 5, 2025

The Rubber Yacht of Hymie Cohen (poetry)

Kindle edition (Prof. Juan Cole)
Statue of Persian poet Omar Khayyam, University of Madrid, Spain

Rubaiyat of Omar Khayyam series of postcards by M. V. Dhurandhar (Wiki)
  • Why would a Persian poet need a yacht?
    What is a rubber yacht? - It is a plasticized dinghy.
  • Who is Hymie? It is a religious slur for Jews derived from the Hebrew Chaim ("life"), pronounced /hai-ym/ or /hay-yim/. It is also used in the term "Hymietown," a nickname for Brooklyn, NY, and as a Jewish first name.
  • Who is Cohen? - Common Jewish surname, reminiscent of a priest or someone descended from a priestly caste.
  • In that case, what is The Rubber Yacht of Hymie Cohen? - It is a misapprehension and misunderstanding of the famous translated Persian text, Rubaiyat of Omar Khayyam.
The Rubaiyat of Omar Khayyam: new modern translation
Host Mitch Jeserich, Letters & Politics, KPFA.org, Berkeley
Professor Juan Ricardo Cole
GUEST: Prof. Juan Cole is a public intellectual, prominent blogger, and essayist, and the Richard P. Mitchell Collegiate Professor of History at the University of Michigan. He is the translator of The Rubáiyát of Omar Khayyam: A New Translation from the Persian.
Kindle edition (Prof. Juan Cole)
Omar Khayyam (1048–1131) was a Persian astronomer and mathematician born in Nishapur in northeastern Iran, who lived and worked at the courts of the Seljuk dynasty.

Modern scholars agree that there is very little (if any) of the collected work of poetry known as the Rubaiyat of Omar Khayyam that can with certainty be attributed to the historical figure.

A tradition of attribution grew up in the centuries after Khayyam’s death, which culminated in the popular Edward Fitzgerald’s translation in the 19th century. More

Thursday, May 22, 2025

Science: How bad could one beer be?


How dangerous could one beer be?
(Howtown) Welcome to HOWTOWN! A small but mighty team of two (Joss Fong and Adam Cole) digs into the evidence behind commonly held "facts" and claims in the news.

CHAPTERS
  • 00:00 Intro
  • 01:22 Drinking appears beneficial
  • 03:54 The first mistake
  • 05:00 Hank's Razor
  • 07:34 Rethinking drinking
  • 08:53 A failed trial
  • 10:43 A new genetic tool
  • 13:04 How risky is drinking?
  • 14:50 How dangerous is alcohol?
SELECTED SOURCES
Howtown is supported by the Alfred P. Sloan Foundation (sloan.org), in association with IMI (theimi.co), and is grateful for the generous support of the Patreon Town Council.*

The two images of televisions marked with an asterisk (*) during the Australia and Canada news montage were generated using MidJourney. To keep Howtown going and get bonus content: Join PATREON: howtown.

Stay in touch
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*Patreon Town Council: Bev Fong Chris Wubbels Sean Barrett Mike Purvis Ziver Imren Jim Jon Hewett Albychen Hernando Garcia Vladimir Khalimovskiy Sean Talon Evan Hass Mark Tinker Julian Mayorga L.A. O’Connor Hoang Anh Ky Mikey Limotta Marcos Huerta Joaquim Salles Sam Gaty Verner Sääsk Jason Dunlap Parag Mallick Paul Monaghan Edgar Sutawika.
  • Joss Fong, Adam Cole, Howtown, Jan. 10, 2025; Ashley Wells, Pfc. Sandoval (eds.), Wisdom Quarterly

Monday, January 27, 2025

Happy Birthday, Wolfgang Mozart!


Wolfgang Amadeus Mozart (January 27, 1756–December 5, 1791) was a prolific and influential composer of the Classical period. Despite his short life, his rapid pace of composition and proficiency from an early age resulted in more than 800 works representing virtually every Western classical genre of his time. Many of these compositions are acknowledged as pinnacles of the symphonic, concertante, chamber, operatic, and choral repertoire. Mozart is widely regarded as one of the greatest composers in the history of Western music, with his music admired for its "melodic beauty, its formal elegance and its richness of harmony and texture." More
  • Pat Macpherson, Ashley Wells (eds.), Wisdom Quarterly Wiki edit

Tuesday, September 10, 2024

What was first drink? Coffee, tea, wine?

Of course it has to be water, good old H2O, no, mother's milk, in a shot glass for comfort.
How old is the Mexican drink we call chocolate (xocolatl) cocoa from Theobroma cacao?

What was the first beverage?
Not gonna say water, right? Don't say water. Water is too obvious. Shoulda known it was water.

.
Tea party for Tara (Jetsun Dolma), Aztec cocoa?
(PBS Eons) When exactly did we start drinking other things and why? To find out, we have to look at the world’s oldest beverages – which are not what we expected.
How To: Mindful Drinking
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Eons is a production of Complexly for PBS Digital Studios. Super special thanks to the following Patreon patrons for helping make Eons possible: Randall George, Morgan, Kevin Lacson, Marco Narajos, Collin Dutrow, Pope John XII, Steven Kern, Aaditya Mehta, AllPizzasArePersonal, Alex Hackman, Stephen Patterson, Odditeas , Karen Farrell, Jason Rostoker, Jonathan Rust, Mary Tevington, Bart & Elke van Iersel - De Jong, Irene Wood, Derek Helling, Mark Talbott-Williams, Nomi Alchin, Duane Westhoff, Hillary Ryde-Collins, Yu Mei, Albert Folsom, Heathe Kyle Yeakley, Dan Caffee, Nick Ryhajlo, Jeff Graham.

Should've stuck with water and milk, not fruit rot
To support the channel, head over to eons and pledge for some cool rewards! Want to follow Eons elsewhere on the internet? Facebook - eonsshow, Twitter - eonsshow, Instagram - eonsshow. #Eons 

Find out more about prehistoric elephants: complexly.info/mammoths
  • PBS Eons, Sept. 3, 2024; CC Liu, Crystal Q. (eds.), Wisdom Quarterly

Wednesday, October 12, 2022

Happy World Mental Health Day: Anxiety?

Dan Hurley, Newsweek; Jen Bradford (DB Meditation), Ashley Wells (eds.), Wisdom Quarterly

Forget weed, wine, and Xanax: Science has better ways to treat anxiety
Angie Landeros knew her daughter had always been shy. "Very, very shy," she says. "She always felt awkward talking to other kids her age."
Then came the COVID-19 lockdowns in March, 2020. Ten years old, Landeros' daughter began feeling unbearably self-conscious seeing herself on the computer screen during Zoom lessons.

When her elementary school went to a hybrid format that required most kids to attend in person, some days she'd refuse to go. Once she had a full-blown panic attack in the car and began kicking and screaming.

On another day, says Landeros, "she literally ran out the door to hide from us."

Landeros and her husband, Michael Bloch, are psychiatrists at the Yale Child Study Center, so they knew what their daughter was going through: social anxiety disorder.

She wasn't the only one. According to a national survey by the U.S. Census Bureau, adults reporting symptoms of anxiety and depression on a near-daily basis jumped to 41 percent in 2021, from 11 percent in 2019. (It dropped to 32 percent in 2022, still nearly triple the pre-pandemic level),

Nearly eight in 10 adults said COVID-19 was causing significant stress in their lives, according to a survey by the American Psychological Association (APA). The pandemic is only one of many anxiety-provoking... More

Saturday, December 9, 2017

The best way to get DRUNK

Ac. Mahaviirananda Avadhuta (The Tantric Guru: Enchanting Stories of His Life, p. 251, Ananda Marga Publications, 2011); Dhr. Seven, Ashley Wells (eds.), Wisdom Quarterly; Ananda Purnima


This better be good, cuz I'm not in the mood.
A student from Muzzafarpur in Bihar state, India [where Prince Siddhartha became the Buddha, "the Awakened One"] went to the Ananda Marga's meeting place in Beautiful Town.

Many devotees were around "Baba" [Shrii Shrii Anandamurtiji, born P. K. Sarkar, the Indian philosopher who developed Progressive Utilization Theory].
 
Baba told him, "Come close to me." Then he said, "What do you drink in your hostel? Why do you keep a bottle [of alcohol] hidden on your bookshelf? Nobody knows about it, but I know. Move closer, near to me."
 
Then as he touched the student's trikuti [forehead], the student went into samadhi [trance, mental unification, collectedness, stillness, deep concentration].
 

Where exactly is the trikuti or confluence to three sacred "rivers"?

Thanks but I prefer water to immortality.
Baba explained, "During samadhi [a coherent and blissful state of mind] there is a hormone [DMT, melatonin?] secretion from the pineal gland. It is amrta rasa [amata, ambrosia, a "nectar of immortality"], a nectarean hormone. The student is not senseless; rather, he is in samadhi.

"After a while his senses will become active again and when he regains normal consciousness his eyes will be red, as if he is drunk. This is divine intoxication, not wine intoxication."

After 20 minutes the student opened his eyes. Everybody could see that they were reddish as if he were drunk.

The mysterious pineal gland for endo-DMT
Baba asked him, "How do you feel? Are you enjoying it?"

Baba then added, "The student's state is a thousand times better than being in a wine-drunken state. When people drink wine their senses become dull, and their minds become more crude and blind [obtunded].

Ananda Marga devotees dance, sing kirtan
"But when devotees go into samadhi, they go into a fine [sublime] state of subtlety. And after, when they become normal again, they are fully refreshed."

Baba requested the student, "Promise me not to drink wine again." Then Baba promised him, "If you do more spiritual exercises (sadhana), you will be able to enjoy samadhi.

"The hormonal secretion from the pineal gland will give you more concentration of mind and you will be able to study well, whereas after drinking wine, you lose your sensory awareness and feel sleepy. Then you miss your studies and waste you father's money by purchasing wine. For the blissful experience of samadhi, you don't have to spend a single [cent]."

Thursday, November 12, 2015

When Los Angeles enslaved the Natives (audio)

Frances Dinkelspiel, John Rabe (Off-Ramp); Xochitl, Ashley Wells, Wisdom Quarterly
Caucasian ally Lana Del Rey sings in traditional Native American headdress ("Ride").

.
Tangled Vines (Native history in L.A.)
"Los Angeles had its slave mart, as well as New Orleans and Constantinople -- only the [Native American] slave at Los Angeles was sold [weekly] fifty-two times a year as long as he lived, which generally did not exceed one, two, or three years, under the new dispensation."
- Horace Bell, 19th century L.A. newspaper publisher
 
If we didn't already know, most of us would not be surprised to find out that Southern California was a major grape-growing center in the 1800's and that the region produced a lot of alcohol.
Natives overtaken by imperial Spain.
Given the grotesque human rights abuses involved in California's wine industry, which began 175 years ago, maybe it's best Los Angeles isn't celebrating this particular slice of its history:

In 1840, a Frenchman named Jean Louis Vignes (pronounced vines) shipped barrels of wine made from his Los Angeles vineyard to Santa Barbara, Monterey, and San Francisco. The trip is regarded as the first commercial shipment of wine in California, a baby step that would eventually lead to today's $25 billion industry.
 
There are just a few reminders now of Los Angeles's significant role in the development of the California wine business, which it dominated until 1890....But Los Angeles has covered up more of its wine history than it has preserved. Union Station, for example, sits on top of... More

Wine and L.A.'s unimaginable history of abuse
"Susan, this might be just the wine talking, but I think I want to order more wine."

Peter, let's eat a dead turkey and get drunk.
Ten years ago today, a massive fire broke out in the Wines Central wine warehouse in Vallejo, California. Within hours, flames had destroyed 4.5 million bottles of California wine worth more than $250 million, making it the largest destruction of wine in history. The fire had been deliberately set by a passionate oenophile [wine-lover] named Mark Anderson...

The "Indians" of Los Angeles
The history of the California wine trade, dating back to the 19th Century, is a story of vineyards with dark and bloody pasts, tales of rich men, strangling monopolies, the brutal enslavement of vineyard workers and murder. Five of the wine-trade murders were associated with [the author's great-great grandfather] Isaias Hellman's vineyard in Rancho Cucamonga beginning with the killing of John Rains, who owned the land at the time. He was shot several times, dragged from a wagon, and left off the main road for the coyotes to devour.

In her new book, Frances Dinkelspiel looks beneath the casually elegant veneer of California's wine regions to find the obsession, greed, and violence underneath. Few people sipping California wine can even guess at the "Tangled Vines" where such alcohol began. More

Drawing of Jean Louis Vignes' wine establishment in 1831 (L.A. Public Library).

There's Vignes Street, after all, and those ancient vines growing at the Avila Adobe on L.A.'s oldest street, Olvera Street. And there's San Antonio Winery, although that came along much later.
 
In fact, this history goes back 175 years, as journalist and Berkeley historian Frances Dinkelspiel wrote on LA Observed.
"Maybe it's no surprise that Los Angeles is ignoring the 175th anniversary milestone since aspects of the city's early involvement with wine were reprehensible. While many people know that [genocidal Catholic saint] Father Junipero Serra and the Franciscan fathers treated the Native Americans badly during the Mission era, virtually enslaving them to plant vineyards and harvest and press grapes, few realize that the Californios and Americans who flooded the state during the Gold Rush treated them even worse. Los Angeles gets special mention for the harsh and punitive laws it enacted to force Native Americans to make [alcohol]."
It's part of the story she tells in her new book Tangled Vines: Greed, Murder, Obsession and an Arsonist in the Vineyards of California, which weaves family and local history to tell a story we should be aware of or know much better.
 
1865: Vignes orchard and vineyard at Downey Ave. and Hansen St. (Frank Schumacher/LAPL/Security Pacific National Bank Collection)

Listen to this Nov. 4, 2015 "Off-Ramp" interview (scpr.org/KPCC FM) to discover how state and local officials collaborated with local businessmen to enslave local natives and deprive them of life and liberty and how it kept them working without pay or personal freedom.
 
FRANCES DINKELSPIEL is an award-winning journalist living in Berkeley, California, author of Towers of Gold: How One Jewish Immigrant Named Isaias Hellman Created California, a San Francisco Chronicle bestseller named a Best Book of the Year by the Chronicle and the Northern California Independent Booksellers Association. Dinkelspiel is the co-founder of the news site Berkeleyside (YouTube), and her work has appeared in The New York Times, Wall Street Journal, Los Angeles Times, People, San Francisco Magazine, and other publications.

Friday, August 16, 2013

The Buddha: The Origin of Alcohol



Once upon a time, while the Buddha was residing at Jetavana in Savatthi, the wealthy and devout lay Buddhist Visakha got an invitation.
 
A large number of women she knew asked her to join in celebrating a festival in the city.
 
"But this is a drinking festival," Visakha replied, "and I do not drink."
 
"All right," the women said, "make your offering to the Buddha while we enjoy the festival."
 
The following morning, Visakha served the Buddha and the Sangha of Buddhist monastics at her house and made abundant offerings of the four requisites [food, robes, lodgings, and medicines].
 
That afternoon she proceeded to Jetavana to offer incense and gorgeous flowers to the Buddha and to hear the Dharma he taught. The other women were drunk, but they accompanied her.
 
Liquid ignorance, it might cure anything!
Even at the gate of the temple complex, they continued drinking. When Visakha entered the hall, she bowed and sat respectfully to the side. He female companions, however, were oblivious. They seemed to not notice where they were. In front of the Buddha some danced and stumbled, others sang poorly, yet others swayed drunkenly, and some bickered.
 
To inspire a sense of urgency in them, the Buddha emitted a dark blue radiance from the level of his brows. Everything suddenly became dark. The women were gripped with a fear of death and instantly sobered up. 

The Buddha then vanished from his seat and stood high atop Mount Meru (Sumeru). From the curl of a thin wisp of white hair growing between his eyebrows, he emitted a ray of light as bright as the rising of 1,000 moons and suns.
 
"Why laugh and frolic," the Buddha asked the women, "as you are consumed by smoldering fires and surrounded by darkness? Would it be better to seek light?"
 
His words touched their newly receptive hearts/minds, and all of them became stream winners (as they entered the first of four stages of enlightenment).
 
The Origin of Alcohol
Emanating an aura (Santosh Kumar/flickr)
He returned and again sat down. Visakha bowed once more and asked, "Venerable sir, what is the origin of this custom of drinking alcohol, which destroys a person's modesty and sense of propriety?"
 
In answer, the Buddha revealed this story of the distant past.
 
Long, long ago, when Brahmadatta was reigning in Benares, a hunter named Sura ["beer" or "brew"] went to the Himalayas from his hometown in the country of Kasi to look for game. In that remote forest there was a strange tree whose trunk grew to the height of a person with arms held overhead.
 
At that point three branches spread out to form a hollow about the size of a big water barrel. Whenever it rained the hollow filled with water. Around the tree grew a bitter plum tree, a sour plum tree, and a pepper vine. The ripe fruit from these plants fell into the hollow. Nearby a patch of wild rice grew. Parrots plucked sheafs of rice and sat atop the tree to eat. Some of the grains fell into the water with the fruit. And under the heat of the sun, the liquid in the hollow fermented turning blood red.
  
(NatGeo) "Animals Are Beautiful People" (1974) - drunk on fermenting marula fruit in the jungle as the Buddha describes in this story of the past from his own personal experience. Rather than an ultimate mythological "origin," it is an ancient tale born out of direct experience.

In the hot season, flocks of thirsty birds went there to drink. Soon intoxicated, they spiraled wildly upwards only to face plant at the foot of the tree. After sleeping it off for a short time, they awoke and flew away, chirping merrily.
 
A similar thing happened to monkeys (as seen above) and other tree-climbers.
 
The hunter, observing all of this, wondered: "What could be in the hollow of that tree? It can't be poison. If it were, these birds and animals would die." He drank some of the bloody liquid and was soon intoxicated just like the animals.
 
Drinking, killing, roasting the remains (BBQ)
As he drank, he felt a strong desire to eat meat. He kindled a small fire, wrung the necks of some of the partridges, fowl, and other creatures lying semi-conscious at the foot of the tree. Then he roasted them over the coals. He waved drunkenly with one hand as he stuffed his mouth with the other.
 
While he was drinking and gobbling, he remembered Varuna the hermit who lived nearby. Wishing to share his intoxicating discovery with the hermit, Sura filled a bamboo tube with the liquor, wrapped up some of the roast meat in leaves, and set out for the hermit's leaf hut. Arriving, he offered the hermit some of the beverage, and both of them ate the roasted animal corpses and drank the grog with gusto.
 
The hunter and the hermit soon realized that this drink could make them a fortune. They poured it into large bamboo tubes, which they balanced on poles slung across their shoulders and carried to Kasi. From the first border outpost they sent a message to the king that drink-makers had arrived.

When they were summoned, they took the liquor and offered it to the king. The king took a few sips and was soon intoxicated. After a few days, he had consumed all they had carried and asked if there were more.
 
"Yes, sire," they answered.
 
"Where?" the king asked.
 
"In the Himalayas," they said.
 
"Go and fetch it," ordered the king.
 
Sura and Varuna returned to the forest, but they soon realized how much trouble it was to have to return to the foothills every time they ran out. They took note of all the ingredients and gathered everything they would need. Now they were able to brew their alcohol in the city. Citizens began drinking the liquor, forgot about work, and became impoverished. Before long the city looked like a ghost town.
 
At that point the two drink-makers took their business to the sprawling city of Benares, where they sent a message to the king. There, too, that king summoned them and offered them royal patronage. As the habit of drinking spread, ordinary business deteriorated, and Benares declined the way Kasi had.
 
Sura and Varuna up and moved to the City of Saketa. After abandoning Saketa, they proceeded to Savatthi.
 
At that time Savatthi was ruled by a king named Sabbamitta. He welcomed the two merchants and asked them what they were in search of. They asked for large quantities of the main ingredients and a huge number of jars. After combining the ingredients, they put the mixture in the jars and tied a cat to each to guard against rats.
 
As their brew fermented, it began to ooze and overflow. The cats, happily lapping up the potent drink running down the sides, became thoroughly intoxicated. As they lay down to sleep, rats came and nibbled on their ears, noses, and tails.
 
The king's men were shocked and reported to that the cats tied to the jars had died from drinking the concoction.
 
"Surely these men are making poison!" the king concluded, and he immediately ordered them beheaded. As Sura and Varuna were being executed, their last words were, "Sire, this is liquor! It is delicious!"
 
After putting the drink-merchants to death, the king ordered the jars broken. By then, however, the effects of the alcohol had worn off, and the cats were playing merrily. The guards reported this to the king.
 
"If it had been poison," the king reasoned, "the cats would have died. It may be delicious after all. Let us drink it!"
 
He ordered the city be decorated and a pavilion set up in the royal courtyard. He took his royal seat under a white umbrella and, surrounded by his ministers, prepared to drink.

Sakka, King of the Devas
Sakka, king of the devas, defeating the drunken titan (asura)
At that moment, Sakka, the king of the devas, was surveying the human world and wondering, "Who is dutifully looking after parents? Who is conducting oneself well in thought, word, and deed?"
 
When he saw a king seated in a royal pavilion ready to drink alcohol, he thought: "If King Sabbamitta drinks that, the whole world will perish. I will make sure that he does not drink it."
 
Sakka instantly disguised himself as a Brahmin and, carrying a jar (kumbha) of liquor in the palm of his hand, appeared standing in the air in front of the king. "Buy this jar! Buy this jar!" he cried.
 
King Sabbamitta saw him and asked, "Where do you come from, Brahmin? Who are you? What jar is that you have there?"
 
"Listen!" Sakka replied in disguse. "This jar does not contain ghee, oil, molasses, or syrup. Listen to the countless vices this jar does hold.
 
"Whoever drinks it, silly fool, will lose control and stumble on smooth ground and fall into sewer or cesspool. Under its influence, one will eat things one would never touch in his/her right mind. Please buy it! It is for sale, this the worst of jars.
 
"The contents of this jar will cloud a person's wits until one behaves like a brute, giving enemies delight and scornful laughter. It will cause one to sing and dance fumbling in front of an assembly. Please buy it, this wonderful brew for the obscene gaiety it brings!
 
"Even the most bashful will lose all sense of modesty by drinking from this jar. The shyest person can forget the trouble of staying dressed and instead run about nude. When tired, one will happily rest anywhere, oblivious to concerns of danger or decency. Such is the nature of this drink. Please buy it! It is for sale, this the worst of jars.
 
"When one drinks from it, one loses control of one's body, tottering, unable to stand, trembling, jerking, heaving and shaking like a wooden puppet worked by another's hand. Please buy my jar! It's full of wine.
 
"The person who drinks from it is prey to danger from every direction because one loses one's senses. One might burn to death in one's bed, stumble onto a pack of jackals, drown in a tiny puddle, become reduced to debt-bondage or destitute. There is no misfortune that drinking this might not lead to.
 
"Having imbibed this, people lie senseless along the road, soiled, in a pool of their own vomit, licked by dogs. A woman may become so intoxicated as to tie her beloved parents to a tree, revile her protector, and blindly abuse or utterly abandon her only child. Such is the merchandise contained in this jar.

(Saccharine Trust) "Effort To Waste" from the album "Pagan Icons"

"Drunk on the blood / Stuck to the rug / He vomits nostalgia. / Casualties watch him seethe / With careful curiosity. / With a raw dialogue / An effort to waste / He gives his sermon. / But his words are pointless / To the sober conscience. / They breathe the same air. / All is mind, as mind is all, flesh is stone, as stone is flesh, pain is real, as real is pain / As real is now. / In a sad awakening / He finds a window / God it's morning / All thoughts pierce / Memories are scarce / The cuts have dried out / The terror of / The nights he lost / Still hangs his head low. / Drunk on the rug / Stuck to the blood / He vomits nostalgia! / I waited so long for something to seem real. I had so many questions. I answered all my questions. When I see your face turn / And I knew what was real / And I knew what was lost / And I knew what was real."
 
"When a person imbibes from this jar, one can believe that all the world is one's own and that one owes respect to no one. Please buy this jar! It is filled to the brim with the strongest drink.
 
"Addicted to this drink, entire families of the highest class will squander their wealth and bring their name to ruin. Please buy this jar, sire! It is for sale.
 
"In this jar is a liquid which makes the tongue lose control, the feet too! It provokes irrational laughter and sudden weeping. It dulls the eye and impairs the mind. It makes one contemptible.
 
"Drinking this creates strife. Friends quarrel and come to blows. Even the old gods were susceptible and lost their heavenly world because of this drink.
  • [The asuras, or "titans," predecessors of the devas, "shining ones," lost their heaven because Sakka was able to expel them when they were drunk on sura (a kind of beer) and unable to fight him. They swore off it thus becoming known as the a-suras, the non-drinkers of sura].
"Please buy this jar! Sip the beer, taste the wine, feel the grog. Because of this beverage, false speech is uttered with pleasure, and forbidden actions are performed with delight. False bravado leads to danger, and friends are betrayed. The person who drinks this dares any deed, unaware that one is dooming oneself to hell [when that deed finally ripens opportunistically at the time of passing]. Try this drink, sire. Please buy my jar!

"The one who drinks this brew will transgress in thought, word, and deed. One will see as skillful what is unskillful, what is unwholesome as wholesome. Even the most modest person will act indecently. The wisest person will babble foolishly. Buy this lovely liquid, become addicted, vomit it up and drink again. You will quickly grow accustomed to misconduct, to lying, to abuse, to filth, to ignominy, a disgrace.
 
"When thoroughly drunk, people are like cattle struck to the ground, collapsing and lying in a heap. No human power can compete with the power of alcohol. Please buy my jar, my pretty poison!
 
"All told, this drink destroys virtue. It banishes shame, erodes good conduct, kills one's reputation. It defiles the heart, clouds the mind. If you can give yourself over to imbibing this seductive drink, sire, please buy my jar!"
 
When the king heard all this, he realized the misery caused by drinking alcohol. Overjoyed at being spared the danger, he wished to express his gratitude.
 
"Brahmin," he cried, "you have outdone even my mother and father in caring for me! In gratitude for your excellent words, let me bequeath to you five choice villages, 100 maidservants, 700 cows, and ten chariots hitched to purebred horses. You have been an excellent teacher!"
 
"As chief of the Thirty-Three Devas," Sakka answered thereby revealing his true identity, "I have no need of these things. Keep your villages, maidservants, and cattle. Enjoy your delicious food and be content with sweet cakes. Take delight in the truths I have preached to you. In this way you will be blameless in this world and will attain a glorious celestial rebirth in the next."
 
With these words, Sakka returned to his own abode (the akasha deva loka) in space.
 
King Sabbamitta vowed to abstain from alcohol and ordered that Sura and Varuna's jars be smashed. From that day forward, he kept the precepts and generously dispensed alms to the needy. He lived a good life and was indeed reborn in celestial worlds.
 
Later, however, the habit of drinking alcohol spread across the land, and many people were affected.
 
The Buddha ended the lesson and identified the past life: "At that time Ananda was the king, and I myself was Sakka."