Showing posts with label right livelihood. Show all posts
Showing posts with label right livelihood. Show all posts

Wednesday, July 22, 2026

The Seven (7) Levels of Buddhism


This silly looking cartoon of a video is profound, so much so that we are included to call its maker, Greg Knows All, "Añña GREGḍañña" or "Greg who knows" (after the Buddha's very first enlightened disciple, Añña Konḍañña, "Kaundinya who knows, who see").

When the wandering ascetic Siddhartha first thought to teach and make known the Path to Enlightenment (Bodhi) and Liberation (Nirvana), what today the ancient Theravada tradition calls "Buddhism" or Buddha-Dhamma (The Doctrine of the Awakened One), he had no one to teach, no one at least whom he thought would understand. There were his wise albeit unenlightened teachers, but they were passed away and reborn in worlds where they could not be reached for a very long time. Some planes of existence are so long lasting, it's staggering. So he realized his five former companions on his spiritual quest might get it. When he taught them, one did. And that was Kondanna (Kaudinya)

He may be reading this from somewhere, possibly What the Buddha Taught or a scholarly rundown of the historical Buddha's path by Bhikkhu Bodhi or Ven. Professor Analayo. Wow, Greg.

Sunday, July 5, 2026

The way out: Ennobling Eightfold Path


The Noble Eightfold Path: Why Buddhism begins here | Buddha's Wisdom
Buddha's Wisdom
(Buddha's Wisdom) July 5, 2026: 🔍 THE ENTIRE BUDDHIST PATH HIDES INSIDE ONE SMALL WORD.  The Noble Eightfold Path is Buddhism's way out (vimutti, moksha) of suffering (dukkha), yet almost everyone reads it as if were eight rules to obey, like a report card. It was never that!

This video rebuilds the Eightfold Path to Enlightenment from the ground up, showing why it isn't eight steps at all, why we're already walking a version of it right now, and how one mistranslated English word quietly changed how the whole teaching is understood.

📿DISCOVER
  • Why sammā (usually translated "right") actually means aligned, whole, and in harmony, not "right answer versus wrong answer"
  • The wrong Eightfold Path the Buddha described in the Great Forty, the shadow path most people are walking right now without knowing it
  • How the eight factors collapse into just three trainings: wisdom, ethics, and meditation (stillness, samadhi, concentration)
  • The ancient riddle of the tangle that became the skeleton of Buddhaghosa's Path of Purification (Visuddhimagga)
  • Why the path is the Fourth Noble Truth, the cure written at the foot of the diagnosis, and how it ends by erasing itself
  • How the Eightfold Path connects to Dependent Origination and the tangle of suffering
⚡ Ever felt the Eightfold Path was a scorecard being failed? This is the video that reframes it completely. Subscribe to Buddha's Wisdom.

Sunday, November 3, 2024

Bodhi Tree Bookstore co-founder dies

Stan Madson and the late Phil Thompson inside Bodhi Tree Bookstore (wikipedia)

Goodbye, Bodhi Tree Bookstore! Melrose Ave.
(Emrick Garam | Business Coaching for Entrepreneurs) April 6, 2011: tinyurl.com/bv92vyw Been there? Heard of this landmark? This healers' bookstore is a must see in Los Angeles. This famous bookstore is closing! Try to talk about it, to save this jewel of a store, holding events with famous teachers, authors, and speakers. Namaste. Music: "Again" by Secrets in Stereo.

As part of our continuing series "Adventures in Church," we this morning enjoyed a peaceful Sunday service with the Quakers, one of the best forms of Christianity we have ever come to know (which also has a few others worth mentioning: Gnostic, Unitarian Universalist, and Seventh Day Adventist). This morning at the Friends' Meeting in Pasadena, one Friend stood up to remember Bodhi Tree Bookstore Co-Founder Phil Thompson.
  • (Ronnie Pontiac) PHIL THOMPSON of the Bodhi Tree Bookstore, West Los Angeles, shuffled off the mortal coil yesterday [Halloween 2024]. Many people owe him gratitude. Phil had a high paying job designing weapons of mass destruction for the U.S., but instead he decided to quit it and open a spiritual bookstore. What a magical place the store was! Read about its amazing history below.*
(Wisdom Quarterly) It's hard to overstate the importance of LA's own New Age mecca, Bodhi Tree Books, second in importance only to its namesake, the original tree in ancient Proto-India even before the area came to be known as Buddhist Bihar.

There would be no Wisdom Quarterly (which began in print form) without it because so much that was learned and is now shared in these pages was gleaned from one corner of the store that sold Buddhist Publication Society books. (Hundreds of those Bodhi Leaves and Wheel titles are now available FREE from BPS.lk in Kandy, Sri Lanka).

All the other books about other religions in the emporium are out of print or available on storekiller Bezos' venture (amazon.com). We prefer to support independent bookstores like Alexandria II and Vroman's so long as they last. Thompson is survived by his fellow founder and family.
Filmed on location (with actors)
WARNING: It's hard to film a movie, even in West Hollywood, so close to where the movie industry became a worldwide business. This good idea devolves into a violent and sophomoric attempt, funny only for its location and what it may have been trying to say originally. Blood, gore, bad acting.

FILM: Foxfur: Bodhi Tree Bookstore
(Damon Packard) 12/16/11. Set in December of 2012, following the arrival of Foxfur and Khris at the Bodhi Tree Bookstore and following Khris' encounter with the Pleiadian beam ship above the Bodhi Tree. Foxfur disappears and Dewshine appears. Bob Lazar is wandering the aisles, wondering why no one came to his book signing.
  • Are all Plejarens blond beauties?
    Semjase
     is a real Pleiadean or Plejaren ET, a beautiful Nordic alien, who contacted Billy Meier. He is the founder of a UFO religion called the "Free Community of Interests for the Border and Spiritual Sciences and Ufological Studies" and a contactee whose stacks of UFO photos are claimed to show alien UFO spacecraft (vimanas). Meier claims he is in regular contact with ET beings, which he calls the Plejaren [2]. He further presented metal samples, sound recordings, and film footage as evidence. How is it possible? It is said that Meier claims to be the seventh reincarnation after six prophets common to Christianity, Judaism, and Islam: Enoch, Elijah, Isaiah, Jeremiah, Immanuel (aka Jesus), and Muhammad [3]. More
David Icke is discovered working the cash register at the bookstore under new cholo (Mexican gang member) management after his vanishing in early 2012. The bookstore was located under the Hollywood sign, just a few miles from the studios, next to the glass pyramid that is the Beverly Center. Scenes from the upcoming mini feature FOXFUR.

Scenes featuring Paris Wagner, Khris Kaneff, Rigg Kennedy, Erica Rhodes, Bob Ellis, Jared Cyr, Ervin J Ross, Kristine Caluya, Joseph Olibrice, Christopher Turner, Rick Klu, Linda Mintz, Stanley Griego, Abraham Rubio, Craig Henderson, Vincenzo De Ghoulie, Bogart Linares, Carlos Minoz, Tony Mendera, and Stephen Walter as the property manager. Written and directed by Damon Packard. A Stephen Carter Production.

*Illuminate Heart and Mind: Bodhi Tree Books
Ronnie Pontiac, via Threads, Nov. 1, 2024, and medium.com, March 8, 2020

How do you know if you're hip?
Like a Tibetan wind horse, for decades the flag of the Bodhi Tree Bookstore rode the breeze above Melrose Avenue in West Hollywood.

At first the freak flag flew to attract only the most underground. Then it became the flag over the capitol of the New Age. Who could count the number...that have known the complementary Bodhi Tree bookmark, with its tree logo, and the slogan: "Books to Illuminate the Heart and Mind"?

At first, run by hippies for hippies, with only a few portraits of spiritual masters on the walls, it seemed like a mirage conspired by a couple of dropouts. Then punk rockers arrived, because at the Bodhi Tree they could find books by William Burroughs, Patti Smith, and Bukowski.

As the New Age grew from a mild trickle to a mighty river, for enthusiasts the Bodhi Tree became not only the top destination in Southern California, but for many, in the United States...

[Co-Founders] Stan Madson and Phil Thompson were a couple of literal rocket scientists, aerospace engineers to be exact. They weren’t the only young people who wanted to do something more positive with their lives at the end of the 1960s.

However, they are among the few who actually did it. They created the Bodhi Tree Bookstore. In an interview with Ray Hemachandra in 2006, Stan talked about the origins of the Bodhi Tree Bookstore. It all began when he attended an event headlined by Timothy Leary:

“Tim Leary was there in a white gown, and he opened by having The Grateful Dead play music. I had never heard of The Grateful Dead. Leary said the idea was to tune in, turn on, and drop out.” But Stan was working in aerospace, he couldn’t take the plunge.

Next came Zen meditation. Then a serendipitous meeting while on a walk in Calabasas led to “a session of private talks with Krishnamurti on an estate in Malibu. So about 30 of us were sitting around talking with Krishnamurti.”

Transcendental meditation followed. “Out of all of this, and sitting around and talking amongst ourselves, we decided that there was something intrinsically wrong with doing aerospace and supporting the practice of thermonuclear war.” Years later, looking back on his life, he expressed his happiness that he had found [Buddhist] “right livelihood.”

Phil and Elsa Thompson and Stan and Fran Madson partnered with Dan and Marj Morris to open the Bodhi Tree Book and Tea Shop. The songs on the radio at the time almost tell its story. The Beatles had broken up. We can be sure “The Long and Winding Road” was playing on the transistor radio when they were hammering together the shelves and painting the walls in the modest Bodhi Tree 1.0.

The Beatles travel to India to meet their guru.
“Let it Be” had been on the radio for a few months already, along with Simon and Garfunkel’s “Bridge Over Troubled Water.” Sly and the Family Stone had a hit with “Everybody is a Star,” a song title to bring a smile to any Platonist, Paracelsian, or Thelemite.

On July 10, 1970, the Bodhi Tree opened. Bodhi Tree’s first Christmas, George Harrison’s “My Sweet Lord” was Number 1. But Janis Joplin had just died that October. Jimi Hendrix had died only a few weeks before Janis. Jim Morrison would die the following summer.

Soon the clean mellow sound of California folk pop, the introspection of James Taylor, Joni Mitchell, and Carole King, ruled the airwaves. People turned inward in search of answers to suddenly pressing questions about the meaning of life, the laws of good health, and the history of human spirituality.

By 1976 the Bodhi Tree’s business had doubled then redoubled and so on so rapidly that they bought the building they had been leasing. The labor of love they themselves didn’t expect to last very long had become a success.

Dan and Marj decided to move on, perhaps because the Bodhi Tree was turning into a demanding business. On the last day of November in 1972, Phil and Elsa along with Stan and Fran formed a corporation called Bodhi Tree Bookstore Incorporated. They dropped the tea shop but always offered free tea for customers to drink and a wide selection of exotic and rare blends, both packaged and bulk, the latter to be scooped out of big glass jars and poured into ever present plastic bags.

In 1978, the small bookcase of used books grew into a stucco cottage next door that became Bodhi Tree Used Book Branch. It had a few shelves on the porch outside the old wooden door offering free books at any hour.

When shoppers entered, they breathed in the aromatic delights of the bulk herb room. Shelves of big mason jars filled with dried lavender, rose petals, licorice root, eyebright, star anise, chamomile, eucalyptus leaves, teas, and of course catnip. More:

Friday, December 1, 2023

I want to be RICH but avoid wrong livelihood

Access to Insight; Dhr. Seven (trans.), Pat Macpherson, CC Liu (eds.), Wisdom Quarterly

Right livelihood, right livelihood, what is "right livelihood"?

Right livelihood is the fifth of the factors of the Noble (Ennobling) Eightfold Path. (Noble or aryan means "enlightened"). This factor belongs to the virtue division of the path.

The Buddha's definition
"What is right livelihood? A disciple of the noble ones (enlightened ones), having abandoned wrong livelihood, keeps life going by right livelihood. This is called 'right livelihood' (samma ajivo)" (SN 45.8).

"If one's outgo exceeds one's income,
one's upkeep will be one's downfall."
-Dhr. Seven, quoting wise business advisors

SUTRA: right livelihood
How rich? I want my own rocket.
"Here in this Dharma (Doctrine), Vyagghapajja, a householder knowing one's income and expenses leads a well-balanced life, neither of extravagance nor of miserliness, knowing that one's income will exceed expenses, and expenses will not one's income.

"Just as the goldsmith or apprentice knows, on holding up a balance, that by this much has it tilted down or by that much it has tilted up, even so a householder, knowing one's income and expenses, leads a well-balanced life, neither of extravagance nor of miserliness, assuring that one's income exceeds one's expenses, not one's expenses one's income" (AN 8.54).

Right livelihood's relation to the other factors of the path
Is it good to give our time? Yes, volunteer.
"How is right view the forerunner [of the path to enlightenment]? One discerns (knows and sees) wrong livelihood as wrong livelihood, right livelihood as right livelihood.

"What is wrong livelihood? Scheming, persuading, hinting, belittling, and pursuing gain with gain, this is wrong livelihood...

"One abandons wrong livelihood and enters upon right livelihood: This is one's right effort.

"One is mindful to abandon wrong livelihood to enter and remain in right livelihood: This is one's right mindfulness.

"Thus, these three factors — right view, right effort, and right mindfulness — revolve around right livelihood" (MN 117).

Wrong livelihood for lay Buddhists
Lie, cheat, steal!
"A lay follower abstains from five types of business. What are those five? One abstains from [trade, commerce, attempting to profit from]
  1. business in weapons,
  2. business in human beings (exploitation, buying and selling humans, prostitution),
  3. business in flesh (meat),
  4. business in intoxicants (alcohol and drugs of abuse), and
  5. business in poison" (AN 5.177). More

Monday, March 25, 2019

Alan Watts: Why money rules our lives

Alan Watts, TheSpiritualLibrary, July 9, 2014; Dhr. Seven, Ellie Askew, Wisdom Quarterly



Who was Alan Watts?
Alan Watts (alanwatts.org) was born in London in January of 1915 at the start of World War I. At a young age he became fascinated with the philosophy and arts of the Far East. And by the time he was 10 or 11 he began to read thriller stories by Sax Rohmer about about mysterious "Oriental" villains.
 
What's in your wallet, spiritual person?
This interest led him in turn to the works of Lafcadio Hern, Christmas Humphreys, and DT Suzuki, and by 14 he was writing on Eastern themes. He was published in the Journal of the London Buddhist Lodge before producing his first booklet on Zen Buddhism in 1932.
 
He moved to New York in 1938 and then to Chicago, where he served as an Episcopal priest for six years before leaving the Anglican Church.

In 1950 he moved to Upstate New York. In late 1950 he visited with mythologist Joseph Campbell, composer John Cage, and Luisa Commaraswamy at his Millbrook farmhouse.
 
Then in 1951 at the invitation of Frederic Spiegelberg he moved to San Francisco to teach at the Academy of Asian Studies.
 
Worldview
Spiritual entertainer Alan Watts was profoundly influenced by the East Indian philosophies of Vedanta, Buddhism, and Taoism, which is reflected in Zen poetry and the arts of China and Japan.
 
After leaving the Church he never became a member of another organized religion, although he wrote and spoke extensively on Zen Buddhism, Hinduism, and Taoism.
 
Some American Buddhists criticized him for not sitting regularly in zazen, even though he recorded several guided meditations teaching a variety of mediation techniques. Watts responded simply by saying: "A cat sits until it is done sitting, and then gets up, stretches, and walks away."

Saturday, August 26, 2017

Harmony: Right Action (Karma), Speech

Bhikkhu Bodhi (accesstoinsight.org) edited by Dhr. Seven, Ashley Wells, Wisdom Quarterly
Buddhism is non-theistic. Its framework grounds its outward ethics. There is no notion of "obedience." The emphasis instead is on harmony (samadhana) as a guiding influence (FF).
I work hard, make my own money, my own choices, and lean on no one.
 
Chapter 4: Right Speech, Action, Livelihood
So I play hard!
The next three [Noble Eightfold] path factors -- right speech, right action, and right livelihood -- may be treated together, as collectively they make up the first of the three divisions of the path, the division of virtue (sila) or moral discipline.

Although the principles laid down in this section restrain us from immoral actions and promote beneficial conduct, their ultimate purpose is NOT so much ethical as spiritual.

They are not prescribed merely as guides to action, but primarily as aids to mental /heart purification.

Compassion is sexy!
As a necessary measure for human well-being, ethics has its own justification in the Buddha's teaching, the Dharma, and its importance cannot be underrated.


But in the special context of the Noble Eightfold Path, ethical principles are subordinate to the path's governing goal, final and complete liberation from suffering (nirvana).

So for moral training to become a proper part of the path, it has to be taken up under the tutelage of the first two factors, right view and right intention (or right understanding and right motivation), and to lead beyond to the trainings in right concentration (mental coherence) and wisdom (liberating insight).
 
Noble Eightfold Path
Although the training in moral discipline is listed first among the three groups of practices -- sila, samadhi, and panna (virtue, coherence, insight), it should not be regarded lightly. It is the foundation for the entire path, essential for the success of the other trainings.

The Buddha himself frequently urged his disciples to adhere to the rules of discipline, "seeing danger in the slightest fault."

The training in brief
What is the path?
One time, when a monk approached the Buddha and asked for the training in brief, the Buddha explained:

"First establish yourself in the starting point of wholesome states, that is, in purified moral discipline and right view. Then, when your moral discipline is purified and your view straight, you should practice the Four Foundations of Mindfulness" (SN 47:3).
 
The Pali/Sanskrit word being translated as "moral discipline," sila, appears in Buddhist texts with several overlapping meanings all connected with right conduct (virtuous-nonharming behavior).

In some contexts it means action conforming to moral principles, in others the principles themselves, in still others the virtuous qualities of character that result from the observance of moral principles.

American scholar-monk Bhikkhu Bodhi
Sila in the sense of precepts or principles represents the formalistic side of the ethical training, sila as virtue the animating spirit, and sila as right conduct the expression of virtue in real-life situations.

Often sila is formally defined as abstinence from unwholesome bodily and verbal action. This definition, with its stress on outer action, appears superficial. Other explanations, however, make up for the deficiency and reveal that there is more to sila than is evident at first glance.

The "Higher Teachings" (Abhidharma), for example, equates sila with the mental factors of abstinence (viratiyo) -- right speech, right action, and right livelihood -- an equation that makes it clear that what is really being cultivated through the observance of moral precepts is the mind/heart.

So while the training in sila brings the "public" benefit of inhibiting socially detrimental actions, it entails the personal benefit of mental purification, preventing the defilements from dictating to us what lines of conduct we should follow.

The English word "morality"
Aaargh! On thy belly shall thou crawl. Dust shall thou eat... And don't talk back!
.
Thou shalt obey! Do as what I say!
The English word "morality" and its derivatives suggest a sense of obligation and constraint quite foreign to the Buddhist conception of sila. This connotation probably enters from the theistic [God, theologian, or commandment-based] background to Western ethics.

Buddhism is non-theistic. Its framework grounds its ethics. There is no notion of "obedience" to anybody or anything. The emphasis is on HARMONY.

Who lives in harmony with self... M. A.
In fact, the commentaries explain the word sila by another word, samadhana, meaning "harmony" or "coordination" [cooperation, smooth relations, peace, serenity of mind, flow, path of least resistance].
 
The observance of sila leads to harmony at several levels -- social, psychological, karmic, and contemplative.

At the social level the principles of sila help to establish harmonious interpersonal relations, welding the mass of differently constituted members of society with their own private interests and goals into a cohesive social order in which conflict, if not utterly eliminated, is at least reduced.

At the psychological level sila brings harmony to the mind, protection from the inner split (cognitive dissonance) caused by guilt and remorse over moral transgressions and harming others.

God, this sucks that I got to pray to you.
At the karmic level the observance of sila ensures harmony with the cosmic law of karma (actions producing desirable and undesirable results in the future, causes and effects), hence favorable results in the course of future movement, the continued wandering on, through the round of repeated birth and death.

And at the fourth level, the contemplative, sila helps establish the preliminary purification of heart/mind to be completed, in a deeper and more thorough way, by the methodical development of serenity and insight (meditation).
 
Kwan Yin, Bodhisattva/Goddess of Compassion: I love harmonious karma (actions).
.
When briefly defined, the factors of moral training are usually worded negatively, in terms of abstinence, refraining, abandoning, avoiding.

But there is more to sila than refraining from what is wrong.

Each principle embedded in the precepts, as we will see, actually has two aspects, both essential to the training as a whole.

One is abstinence from the unwholesome, the other commitment to the wholesome. The first is called "avoidance" (varitta) and the latter "performance" (caritta).

At the beginning of training, the Buddha stresses the aspect of avoidance. He does so, not because abstinence from the unwholesome is sufficient in itself, but to establish the steps of practice in proper sequence.

The steps are set out in their natural order (more logical than temporal) in the famous dictum of the Dhammapada:

"To abstain from all harm, to cultivate the good, and to purify one's mind/heart -- this is the teaching of the buddhas [the fully awakened ones]" (v. 183).

In the Buddha's Words (Bhikkhu Bodhi)
The other two steps -- cultivating the good and purifying the heart/mind -- also receive their due, but to ensure their success, a resolve to avoid the unwholesome is a necessity. Without such a resolve the attempt to develop wholesome qualities is bound to issue in a warped and stunted pattern of growth.

The training in moral discipline governs the two principal channels of outer action, speech and body, the verbal and the physical, as well as another area of vital concern -- one's way of earning a living.

So the training contains three factors: right speech, right action, and right livelihood. These will now be examined individually, following the order in which they are set forth in the usual exposition of the path. More

Tuesday, September 20, 2016

Snowden to get Right Livelihood Award

Ole von Uexkull, Executive Director, Right Livelihood Award Foundation (RightLivelihood.org); DemocracyNow.org; Pat Macpherson, Pfc. Sandoval, Wisdom Quarterly
When Oliver Stone’s film Snowden hits the screens [Friday], its protagonist -- US [government] whistleblower and former NSA contractor Edward Snowden -- will not be rubbing shoulders with Hollywood celebrities on the red carpet.
 
Instead, he will likely be sitting alone somewhere in Moscow, communicating with the rest of the world through a video camera and a Twitter account.
 
Since Snowden received the Right Livelihood Award -- dubbed the “Alternative Nobel Prize” -- for his courageous revelations in 2014, he has amassed numerous other accolades and has even been tipped as a favorite to win this year’s Nobel Peace Prize.
 
Such international recognition has no doubt ruffled many feathers -- not only in the United States [and its many clandestine agencies acting illegally and/or in the dark], but also in Europe.

At the same time, [the committee has] seen some promising developments on both sides of the Atlantic in recent months.

Earlier this year, former US Attorney General Eric Holder [who has just resigned from his office] has acknowledged that Snowden performed “a public service” -- a huge change of opinion from someone who was once his fierce critic.

And last October, the European Parliament called on EU member states to “drop any criminal charges against Edward Snowden, grant him protection, and consequently prevent extradition or rendition by third parties, in recognition of his status as whistle-blower and international human rights defender.”

But still, to date, Snowden is forced [to remain in] exile in Moscow, because no western European government is prepared to give him these guarantees. It is the ambition of the Right Livelihood Award Foundation that he should be able to come to Sweden freely and safely to receive his award.... More

Candidates to debate; "Snowden" released 
Juan Gonzalez, Amy Goodman, Oliver Stone, Joseph Gordon Levitt (Democracy Now!)

As the much-anticipated movie "Snowden" about one of the most wanted men in the world hits theaters, Democracy Now! spends the hour with its director, Academy Award-winning filmmaker Oliver Stone, and the actor who played whistleblower Edward Snowden, Joseph Gordon-Levitt.

This includes clips from the feature film that tells the story of how NSA (National Security Adminstration) whistleblower Edward Snowden exposed massive civilian surveillance programs by U.S. and British intelligence agencies.

"Our goal was to humanize the man [Eddie Snowden], to bring you…the feeling of his life," Stone says of Snowden, who he notes was originally a politically conservative stooge who tried to enlist in the military to serve in Iraq but due to being smart and frail instead joined the CIA.

TRANSCRIPT
CO-HOST JUAN GONZÁLEZ: Today [Democracy Now!] spend[s] the hour with Academy Award-winning filmmaker Oliver Stone, director of the much-anticipated film Snowden, [which] hits theaters this Friday. More

Oliver Stone & Joseph Gordon-Levitt on Making New Film "Snowden," Humanizing World's Most Wanted Man (September 14, 2016) WATCH FULL SHOW

Sunday, December 7, 2014

The Vegan 'Butcher' Shop, Minneapolis

"V is for Vegan" teeshirt means gorgeous and compassionate (onoursleeve.com)
Does Jimmy Fallon secretly love flavorful veggie alternatives? (#allveganeverything)
Playing with knives in fields of green, brother and sister Kale and Aubry Walch (center)


After a late night at Kindred Kitchen we're at Audio Ruckus warming up for an interview with Rachel Martin for NPR's Weekend Edition! #allveganeverything — with Kale Walch.

Fans eat up the idea of a vegan butcher shop
Jeff Strickler, Star Tribune, Dec. 3, 2014
The creators of a fast-selling line of vegetarian meats are preparing to open a store in Minneapolis.

It might sound like a joke -- a meatless meat market -- but the ones laughing are the people who came up with the idea.
 
One day, when it's the norm, will it still be done with health in mind or just flavor?
 
The brother-and-sister team of Aubry Walch and Kale Walch have just wrapped up a super-successful Kickstarter campaign and are preparing to open a vegan butcher shop, the Herbivorous Butcher, in Minneapolis.

In the process, they’ve also become foodie [and flavor] rock stars. 
“The press we’ve been getting is amazing,” said Kale Walch, who’s been getting requests for interviews from all over the world. “They’ve heard of us in Europe! I still can’t believe that people in the United States have heard of us.”
 
One reason for the interest is that their vegan butcher shop will be the first of its kind anywhere. That and the fact that when people hear about it, their first reaction is to think they’re being punked.

Smokey House Ribs from The Herbivorous Butcher are made of wheat gluten and smoked over hickory chips (Jonathan A. Armstrong/The Herbivorous Butcher).
 
“But then they try it,” Walch said, “and we walk them through the ingredients and explain how it’s the nutritional equivalent of meat, along with the texture and flavor. Then they understand.”
 
What many [new] vegetarians want is something that looks like meat, tastes like meat, acts like meat when you stick it in a burger or put it on a grill -- but that isn’t [dead animal] meat. That’s what the Walches have figured out how to provide. They combine ingredients like [nutritional] yeast, soy, and miso in recipes they’ve spent three years perfecting.
 
They started selling their non-meat meat over the summer at the Minneapolis Farmers Market. Now they’ve moved to the Linden Hills Winter Market, which is held at Sunnyside Gardens, 3723 W. 44th St., Minneapolis. They will be there the next three Sundays, starting at 9:00 am, but their repeat customers know to arrive early because supply doesn’t come close to demand. More
AUDIO: Siblings Build a Butcher Shop for Meat [flavor, texture]-Loving Vegans
Is compassion and preserving life (non-killing) worth the switch to a veggie live-it?
 
(NPR) Take a moment to imagine platters of andouille sausage, barbecue ribs, and bacon. Now think of all of those dishes without [killing or] meat.
 
It might seem like a contradiction, but brother and sister Kale and Aubry Walch -- yes, Kale -- are opening the first vegan butcher shop next spring in Minneapolis, to be called the Herbivorous Butcher.

They plan to bring their customers all of those delicious meat flavors, minus the [cruelty, killing, chemicals, growth hormones, and carcinogenic] meat.
 
The Soulful Vegan is full of soul and full of life-giving food, vegetus.
 
Recreating the taste without the actual ingredient is a challenge worth tackling, the siblings say. "Meat was a big part of the dinner table, growing up," Kale Walch says.
 
"Oftentimes, we had three or four different meats at our dinner table," his sister agrees. "When I decided to go vegetarian when I was 14, I really wanted to recreate those same [texture and flavor] items. I missed them."
 
The jackfruit gives foods at the Herbivorous Butcher a fibrous, meat-like texture, Kale Walch says.
Jackfruit: fibrous texture (Maricel E. Presilla/MCT/Landov)
They experimented to replicate the textures and tastes of meat. "We use pinto beans, for example, in our sausages," Kale Walch says. "That gives it a really meaty heft that's unparalleled in the meat-alternative market."
 
They say nutritional yeast gives a savory flavor [what in Asia is called umami] to many of their products. They also use jackfruit, a starchy tree fruit native to Southeast Asia and the national fruit of Bangladesh, that can weigh up to 80 pounds.
The gives foods at the Herbivorous Butcher a fibrous, meat-like texture, Kale Walch says. "The jackfruit can be used in steaks to give it that veiny, fibrous texture that you might be looking for sometimes," he says.
 
After years of developing their recipes and with the help of vegan and vegetarian friends, they began selling at the Minneapolis farmers market. Their menu includes smokey house ribs, pepperoni, deli bologna, chorizo, maple sage breakfast sausage, and teriyaki jerky. More + AUDIO