The Dharma, sutras, and commentarial interpretations of interest to American Buddhists of all traditions with news that not only informs but transforms. Emphasis on meditation, enlightenment, karma, social evolution, and nonharming.
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When we got to LA's Buddhist college campus, the University of the West in suburban Rosemead, it was shocking to see that more than half the offerings were business classes. Buddhist philosophy and culture take a back seat here. This school is about attracting business types who can become generous alumni here or abroad.
If we didn't have an aversion to business, math, money, and profiteering, we might have applauded a set up that enables Buddhism to be on the curriculum at all. Good going, U West! But Prof. Peterson's talk is not really about boosting sales. It's about much more. We must not be quick to judge any topic before giving it a chance. Some people don't like Peterson for other reasons.
In this interview Rob Moore talks with 12 Rules for Life: An Antidote to Chaos author and clinical psychologist Jordan Peterson about predictors for entrepreneurial success, the importance of dynamic opposition in a business partnership, and just how crucial marketing and sales skills really are, even for creative artists.
They break down the necessary hardships of proper scheduling, the benefits of selling directly to consumers over corporations, and why we should always have someone around us to say no. In hopes that this provides some motivation for success, learn to sell.
►ABOUT: Jordan B. Peterson is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. He lectures frequently and is the author of the best-selling book 12 Rules for Life, which has sold over two million copies since its release in January 2018.
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