Tuesday, June 26, 2012

Science: It's a girl thing! (comedy video)

Wisdom Quarterly; (EU video)
What might a sexist commercial about men look like if society wanted less science out of us and more self-defeating behavior like alcohol and pornography addiction?
The following public service announcement (PSA) was published by the science commission of the European Union. It is part of a campaign designed to attract more females to a career in science. The commission says the inadvertently sexist video has to "speak their language to get their attention."
They add that it was intended to be "fun, catchy" and strike a chord with young people. "I would encourage everyone to have a look at the wider campaign and the many videos already online of female researchers talking about their jobs and lives," the commission added.

(Seattle P.I.) A European Union PSA was supposed to encourage girls to consider a career in the sciences. Instead, it turned out to be a big embarrassment, with critics (and pretty much everyone) saying it’s sexist and insulting... peppered with the words “lipstick,” “stiletto,” and “gawking dude.” More

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